Coaching the 21st Century Brain


We have a new generation of employees entering our workforce. They think differently, work differently, and have very different expectations than we’ve ever seen before. In fact, their brains are wired differently, and if they’re under 30, their brains haven’t even finished fully developing. How we work together has to shift in order to transition the new generation of employees into a successful work experience for them and their employers. This seminar will help companies prepare for and welcome the new generation.

  • Understand the neurological developmental stage and functioning of the 30 and under population
  • Identify the cognitive changes in our new generation of employees
  • Understand how these cognitive changes impact how we supervise and how they work
  • Discover the best methods of coaching new employees to positively impact satisfaction, productivity, retention, and success


  • “You’ve got to talk about change every second of the day” - Jack Welch, the most widely respected and studied CEO, quoted in Fortune Magazine ( Kotter & Cohen, 2002, p. 14)
  • The greatest challenge to change is not strategy or systems or culture – it’s changing people’s behavior (Kotter & Cohen, 2002, p 2)
  • The problem with change is not the “idea” part, is the “doing” part.  (Reale, 2005, preface)
  • People are rarely motivated by analysis but rather by emotion.  (Kotter & Cohen, 2002)
  • Ongoing systematic change and reinvention are critical to organizational survival (Reale, 2005, p. 2)
  • Habits take much longer to form than researchers previously thought - an average of nine and a half weeks and potentially as long as several months (Scientific American Mind, Jan-Feb 2011, p.7, citing a study published in the October European Journal of Social Psychology)
  • A Gallup Research study found that more than 50% of employees are not engaged at work while 20% are actively disengaged  (Pink, 2009, p. 111)
  • Disengagement costs about $300 billion a year in lost productivity (Pink, 209, p. 11)
  • People who are intrinsically motivated outperform over time people who are externally motivated (Pink, 2009, p. 78-81)
  • Sustained motivation occurs when people experience
    • Autonomy
    • Mastery
    • Purpose (Pink, 2009)
  • Autonomous motivation promotes
    • Greater conceptual understanding
    • Higher productivity
    • Less burnout (Pink, 2009, p. 90-91)


This interactive workshop will include lecture, discussion, and group activities. Strategies will be modeled throughout and participants will engage in activities designed to successfully employ and coach the 21st century brain.